Nyquis
Launch film
Brand execution from the ground up and a launch film for the startup digitizing the largest analog machine on Earth. From the tech lab to remote stretches of the U.S. power grid.
We help founders build brands and bring them to market.
Brand strategy, marketing, go-to-market execution and production, built together.
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A production monitor framing the curved architecture of Apple Park.
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Brand strategy, marketing, production
Monterey, California
Selected work
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Ocean × Sangha Renewables
Brand documentary
A brand film about Ocean and the new possibilities it is opening for bitcoin mining. At Sangha Genesis, a subsidiary of Sangha Renewables, Ocean's DATUM technology reduces bandwidth demands, helping a remote operation put renewable energy to work over a Starlink connection.
Intrepid’s contribution: Production and post production.
Yoshi
Launch campaign
With Unknown Certainty, we helped Yoshi launch new initiatives as it expanded into new territories and broadened its service offerings.
Intrepid’s contribution: Creative direction and production.
Familia Grove
Brand film and product social
A brand film introducing Familia Grove through the people, place, and care behind its olive oil.
Intrepid’s contribution: Narrative strategy, production and direction.
Booksy, the Self Made series
Branded documentary series
Branded documentary films with Unknown Certainty, following stylists and barbers who built their businesses from the ground up and now run them on Booksy.
Intrepid’s contribution: Creative consulting and production.
Taco Bell
Broadcast spots
We worked with Taco Bell’s in-house brand team to develop more efficient production workflows during shutdowns, supporting a run of nationally televised spots and a brand partnership with NFL receiver Davante Adams.
Intrepid’s contribution: Creative consulting and production.
Apple
Sales enablement films and creativity documentaries developed in-house at Apple. Strategic stories that help salespeople show customers what Apple products make possible. Intrepid’s contribution across every film shown: Creative direction and leadership of production and post production.
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Program Launches
Apple’s Premium Partner Program Announcement
Creativity documentaries
Two documentary portraits exploring creativity: Estelle and Andres.
Estelle
Andres
Apple Ecosystem
Three sales enablement films showing the power of Apple’s connected ecosystem through the lives of everyday people.
Family
Coffee
Music
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Our approach
The story.
The strategy.
The EDGE.
Look closely. Find the story worth telling. Give it a clear direction. Every project runs through the same loop. We call it EDGE.
EDGE connects the business question to the finished work: examine, distill, generate, execute. Clear checkpoints reduce rework and decision fatigue, helping the team move efficiently. At each stage, we return to the business goal, check the direction, and keep the work on target.
Read the field note on Boyd- 01
Examine
Understand the business, the audience, and the problem behind the brief.
- 02
Distill
Decide what matters, what the work needs to accomplish, and how to judge it.
- 03
Generate
Develop the concept, script, and visual direction before production begins.
- 04
Execute
Build the right team, produce the work, and refine it against the goal.
What we do
01Creative directionFind the story at the heart of the business, then shape it into concepts, scripts, and a visual direction.
The story before the shoot.
We start with the business question, then find the creative idea that can carry it. A clear concept gives the team a shared direction before production begins.
- Creative concepts and treatments
- Scripts and story development
- Visual references and previsualization
02Video productionEnd to end, planning through delivery. Brand films, customer stories, product launches, sales content, broadcast spots.
From the first plan to the final take.
We shape the production around the story: the right people, locations, and approach. The focus stays on performances and images that make the business feel human.
- Production planning and crew
- Direction and production
- Brand films, documentaries, and campaigns
03Brand and messaging strategyEstablish the positioning, audience, and message.
Give the work a reason to exist.
We clarify the positioning, audience, and message, then turn those decisions into a creative brief that gives the work a clear purpose.
- Audience and positioning
- Messaging alignment
- Campaign goals and creative briefs
For companies getting started, we offer bespoke brand design and templates to help them get moving quickly. Every element follows the narrative we uncover together, reflecting the company’s core mission and values.
Talk about brand and messaging strategy04Post production and deliveryEditorial, color, motion graphics, sound, and final QC, in house or through a vetted vendor network, delivered on time.
Make every frame earn its place.
The story takes its final shape in the edit. We bring picture, sound, and design together, then prepare the versions each audience and channel needs.
- Editorial and motion graphics
- Color and sound finishing
- Campaign versions and final delivery
05Launch strategy and executionDetermine how that message reaches the market.
From market plan to launch day.
We turn the agreed positioning and message into a practical launch plan. Then we make the campaign content and sales materials that carry it to market, and support the rollout.
- Channel planning and launch plans
- Campaign content and sales enablement
- Rollout support and measures of success
About
Built on set.
Sharpened at Apple.
Intrepid Media combines cinematic craft with creative strategy. Our experience spans twenty years of feature films, AAA game cinematics, VR experiences, and national commercials, including eight years of in-house video production and creative direction for Apple’s global sales organization.
We bring that experience to founders building their first brand and established companies sharpening one. Founded in Los Gatos in 2021, based in Monterey, working across California and the country.
- 8+Years at Apple
- 20+Years in film
- 300+Major productions
Questions
What does Intrepid Media do?
Creative direction, video production, post production, brand design, brand and messaging strategy, and launch strategy and execution. We help companies decide what to say, then make the films and content that say it. Every project starts with a clear business purpose and an agreed definition of success.
Who does Intrepid Media work with?
Startup founders, growth stage companies, and mature enterprises, along with the agencies and internal teams that support them.
Clients include Nyquis and Yoshi. Our experience also includes in-house creative work at Apple and production credits for Ocean, Taco Bell, Booksy, L’Oréal, and Warner Bros.
Where is Intrepid Media based?
Monterey, California, on Monterey Bay. We work with clients across California and nationally, and have produced content across the United States and internationally.
What types of content does Intrepid Media produce?
Brand films, branded documentaries, product launch videos, customer stories, brand vision films, sales content, broadcast commercials, internal communications, and rich media for web and social marketing.